Digital Poster is a standalone digital terminal or outdoor LCD screen. These interactive systems are often used as an electronic catalog, reference system, electronic line, interactive payment terminal, or promotional stands. Information kiosks are also installed for self-check-in at the airport, in retail stores for product selection, as well as payment terminals. Interactive kiosk typically have a touch screen for data input, on-screen keyboard and peripherals, among which credit card machines, bill acceptors, barcode scanners, receipt printers. Interactive kiosk and Digital Poster is a vertical digital totem with one or two screens designed to show video and static ads in automatic mode.
Touch screen Kiosks and digital posters belong to the class of interactive kiosks and self-service terminals, which are often installed in retail premises. Interactive computer kiosks can have several purposes simultaneously, for example to be the display with touch screen for searching products in the catalogue, and to perform the functions of advertising monitor when kiosk or digital poster is idle for a long time. Digital posters and information kiosks are gaining popularity in a growing number of industries, including retail, automotive trade, education and banking.
Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:
- Public information – news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveler information.
- Internal information – corporate messages, such as health & safety items, news, and so forth.
- Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information – especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.
- Advertising and Promotion – promoting products or services, may be related to the location of the sign or using the screen’s audience reach for general advertising.
- Brand building – in-store digital sign to promote the brand and build a brand identity.
- Influencing customer behavior – directing customers to different areas, increasing the “dwell time” on the store premises, and a wide range of other uses in service of such influence.
- Influencing product or brand decision-making – Signage at the point of sale designed to influence choice e.g. Signage to help shoppers to choose dresses inside a fashion store or devices that on a computerized shopping trolley helping the customer locate products, check prices, access product information and manage shopping lists.
- Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
- Navigation – with interactive screens (in the floor, for example, as with “informational footsteps” found in some tourist attractions, museums, and the like) or with other means of “dynamic wayfinding”.
- Reservations – small, interactive screens on walls or desks that allow employees to reserve the space for a limited time and integrate with a room and resource scheduling platform.